DESCRIPTION
Landa is seeking a passionate Digital Marketing Manager to manage our online marketing activities, increase our brand awareness, and communicate with our community of customers and brand ambassadors.
RESPONSIBILITIES
- Manage communication across all social media platforms (website, social media and online channels)
- Manage our website, including hands-on updates, tracking statistics and promoting its visibility.
- Optimize the customer journey on the website and attract traffic to it
- Plan, execute and analyze online marketing campaigns
- Track against KPIs and use Google Analytics to pull data and support decision-making
- Work closely with the marketing team in the subsidiaries on generating and managing leads
- Create weekly/ monthly email newsletters while managing and growing our distribution lists
- Stay in the know about emerging trends in general and in the print industry specifically, including social impact spaces
- Build and manage dashboards and analysis
REQUIREMENTS
- At least 2-3 years of experience in online marketing, ideally with B2B models
- Experience with Google Analytics or similar
- In-depth knowledge and understanding of digital marketing, email marketing, and social media strategies
- Excellent communication skills, both written and verbal, in Hebrew and in English
