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Careers at Landa

Product Marketing Manager

Rehovot, Israel
Products Senior Full-time

DESCRIPTION

Landa Digital Printing is looking for a Product Marketing Manager to drive sales enablement and develop our go-to-market sales efforts, including market research, competitive analysis, campaign execution, and operational support.

As part of this role, you’ll work closely with Product & Marketing teams and other cross-functional stakeholders to ensure that our products are positioned and marketed effectively.

RESPONSIBILITIES

  • Shape communication & product positioning
  • Explain the benefits of product features via customer-facing messaging
  • Lead product demos & presentation
  • Develop product messaging and positioning that differentiate our product. A clear understanding of our target markets, personas, competition, ecosystem, and product.
  • Analyze market trends to position products.
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Evaluate projects using relevant KPIs and feedback from existing and potential customers
  • Establish and manage relationships with a variety of internal and external stakeholders critical to translating product capabilities into customer value

REQUIREMENTS

  • 2+ years of prior experience as a product manager (B2B – advantage)
  • Experience in the print industry – an advantage
  • Experience with product and market requirements documents (PRD) –  an advantage
  • Bachelor’s degree in engineering or business; MBA - an advantage
  • Excellent written and verbal communication, strong storytelling, and presentation skills
  • Fluent English - Highly articulated and clear in both speaking and writing
  • Willingness to travel up to 20%.

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