Go to accessibility toolbar (Shortcut key A) Go to main content (Shortcut key M) Go to footer (Shortcut key F) Go to contact page (Shortcut key C) Go to Accessibility statement (Shortcut key A)
Press Releases

Primary Color Acquires the Landa S10 Nanographic Printing Press

Wednesday, 14 June 2023

June 14, 2023 Cypress, CA and Rehovot, Israel – Primary Color, the world-class marketing experience, and print provider based in Cypress, California, is home to a new Landa S10 Nanographic Printing® Press from Landa Digital Printing, the two companies announced today.


Primary Color President Dan Hirt says that the decision to purchase the S10 came shortly after a team from Primary reviewed Landa press samples at Printing United, in October 2022. “We were more impressed than we ever expected to be by any vendor, especially when we looked at the other presses in the category and realized that Landa had jumped a generation ahead of the others.”


Sharon Cohen, Chief Business Officer at Landa Digital Printing, says, “Primary Color has decades of success in design, engineering, and printing that have made it the printer of choice for hundreds of North America’s most powerful entertainment, automotive, and retail brands. From now on, the Landa S10 will produce these jobs with the consistency, accuracy, and quality these brands demand, but with tremendously reduced human intervention and material waste. Landa is proud to have a role in producing such high-profile work and looks forward to helping the company achieve many more successes as our partnership continues.”


In terms of the work Hirt and his team have in mind for the S10, it’s expected that the press will grow Primary’s short-to-medium run POP business, which is currently run on offset or the company’s existing, traditional digital presses. “The S10’s wider caliper will accommodate thicker substrates, which are tough on those machines,” Hirt says. “We’ll have a better shot at success with the Landa.”


Hirt also talks about options made possible by the S10’s 41” format, which he says gives Primary a great deal more flexibility. “Initially, we just wanted to replace the current digital presses we have, and then we realized that the S10 could also take work off the 41” offset press and some small format presses. We can share sheets, hold less inventory, and generally swap-out jobs as needed,” he says.


Most exciting, Hirt says, is the S10’s color capabilities: “There is nothing Primary won’t be able to do on a press with such a wide gamut that it will print 96% of the Pantone®* range. The color alone is a game-changer.“

Left to right: Mark Marth, Executive Vice President; Dan Hirt, CEO & President, and Frank De Paz, Press Room Manager.


The Landa S10 Nanographic Printing® Press

The Landa S10 Nanographic Printing® Press brings significant value to packaging and commercial print applications, excelling in short to medium runs with incredible efficiency and versatility. Designed to produce vibrant colors on any paper stock while minimizing waste, the B1/41’’ format digital sheetfed press offers industrial capacity with all digital advantages such as variable data, unlimited spot colors on a single page, collating option, near-zero make-ready time and more while avoiding the limitations of offset make-ready costs and constraints. Transforming the industry with a focus on cost-effectiveness, exceptional quality, and vivid color, the Landa S10 Nanographic Printing Press empowers businesses to reach new heights in productivity while delivering tremendous value to their customers.


About Primary Color

Primary Color is one of the nation’s Premier Visual Solutions companies with facilities in Cypress, CA, Burbank, CA, and Atlanta, GA. Working with many of the world’s most respected brands; Primary is organized, equipped and scaled to manage the complete process in partnership with its clients.  From Concept to Completion and Data to Distribution, Primary is a full service, turnkey visual solutions company with an extensive cadre of equipment and capabilities. Primary Color has been coloring the world and turning heads with next-level marketing experiences since 1984.




About Landa Digital Printing 

Landa Digital Printing was founded by Benny Landa with the purpose of liberating printers from the barriers inherent to traditional digital and conventional analog printing. Thanks to Landa’s unique Nanography® technology, Landa Nanographic Printing® Presses produce stunning images of extensive color range, designed to print at any run length, on coated or uncoated media, and in fast turnaround times.




* Pantone is a trademark owned by Pantone LLC. Any reference herein to Pantone colors or range refers to the palette of colors embodied in publications made by Pantone LLC, which have not been licensed by Landa Corporation Ltd.


All other products and services are trademarks or registered trademarks of their respective owners and are hereby acknowledged.



Landa Contacts


Helene Cohen Smith


Tel: +1 321 388 6511




Ben Dodson


Tel: +44 1737 294001